Be You – a new collection!

Everyone’s different and likes different things. We think that’s something to celebrate. Nobody should have to pretend to be somebody they’re not. The Be You collection is our shout-out to you as a parent. We want you and your child to feel free to live as unique individuals and make your own choices in life. 

The Be You collection features our hugely popular Baby Carrier One, One Air and Bouncer Bliss in stunning new colours in cotton and mesh. We know you’ll find the perfect match for your taste and style. Trust your instincts and get the look that’s right for you!

Buy

Be silly, be lazy, be crazy. Be you.

Baby Carrier One, Terracotta Pink. $229.95

You are awesome just the way you are.

Preorder Bouncer Bliss in Terracotta pink. $209.95

Being yourself is the loveliest thing you can be.

Baby Carrier One Air, Lavender violet. $249.95

No faking, no pretending.

Baby Carrier One, Pinstripe/Grey. $229.95

Do your thing and be happy.

Bouncer Bliss, Lavender violet. $219.95

Be every single one of your emotions.

Bouncer Bliss, Navy blue. $219.95

And dance like nobody’s watching.

Baby Carrier One Air, Dusk blue. $249.95

Hello, you beautiful and magical person.

Bouncer Bliss, Vintage turquoise. $209.95

Self confidence is the best outfit, rock it and own it.

Baby Carrier One, Pinstripe/Grey. $229.95

There are no models featured in our Be You campaign. Just real parents with their own kids, all with different strengths and facing different challenges. Just like in real life, where there are no perfect parents, only real parents who struggle and do the best they can.