CARING FOR FUTURE GENERATIONS
We know that everything we make has an impact on the environment. That’s one of the reasons we want to create beloved parenthood essentials that can stand the test of time. We will never compromise on quality or safety – because everything we do, we do to care for future generations.
CLOSENESS AT HEART
We’re devoted to developing products that encourage closeness, and can help strengthen the bond between parent and child. Because we truly believe that children who get a lot of closeness grow up to be safe and happy individuals.
“We often receive positive feedback from parents who enjoy carrying their child close to their heart in one of our carriers. Nothing makes me happier or prouder.”
Björn Jakobson, founder of BabyBjörn
LOVE IN EVERY DETAIL
The first smile, the happy gaze, not to mention those soft little feet – babies are amazing! And they deserve the best.
Our products are designed to simplify everyday life for you and your baby. With clever features, carefully selected materials, and high quality, they are crafted with attention to every little detail. We want our products to be safe, easy and comfortable to use.