Closeness is our guide to sustainability

All children have the right to feel safe. We’re convinced that children who benefit from a lot of closeness develop into self-confident individuals. But safety for a child also involves living with healthy, happy parents and on a thriving planet, with access to fresh air and clean water.

Our sustainability work is all about creating safety. It’s about how we develop products that help to strengthen the relationship between parents and children, how we look after our employees, suppliers and partners, and how we regard our relationship with the environment.

Close to Heart is about the issues we feel passionate about and our sustainability work within these specific areas.


Close and long-term relationships create safety for children, parents, employees and suppliers.



We want to reduce our climate impact, so that the next generation can grow up on a thriving planet.



We focus on the development, needs and health of the child when we develop new products.


A sympathetic way to work

Close-up of textile designer Lisen’s hands holding scissors and cutters | BABYBJÖRN

Our textile designer Lisen explains why it’s so important for us to enjoy close relationships with our factories and face-to-face contact with the people who sew our products.

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Can closeness save lives?

Mum dotes on her sleeping baby | BABYBJÖRN

Closeness is extremely important for young children’s health, development and sense of personal safety. But now research suggests that closeness can also be crucial for the survival of premature babies.

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Summer school that reunites families

Teacher shows a child how to hold a paintbrush | BABYBJÖRN

Living close to their family is something that all children ought to be able to take for granted, but many children don’t see their parents more than once a year. We started a summer school in China that makes it possible for the children of factory workers to spend the summer with their parents.

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